Sitemap - 2026 - Express Checkout

THE picnic cracker of the summer.

It pays to be boring + cheap.

Life-changing cinnamon (you read that right).

Performative grocery shopping + pro-peptides.

Everything is Erewhon now.

Bread that has no business being this good

Why every brand is leaning into nostalgia

The future of protein is... leaves?

The drug-free secret to locked-in focus?

Whey too much protein demand.

The party snack stack.

Supplement brands are lying to you.

The people want avocado oil.

Melatonin-free sleep supplement + the hottest home fragrance brand

Calm your mind, one beverage at a time

Everyone needs to calm down.

Bachelor party must-haves (besides beer...)

Clickbait collabs + electrolyte-everything.

An actually good protein bar and gut-friendly gummies

The THC loophole (and why it could close...)

The 4/20 problem 🍃

Weekly Pickups: A better canned cocktail and the perfect pairings for cabbage

The best drink you've never heard of

Creatine's big break

Weekly Pickups: The real-life Willy Wonka and the future of coffee syrup

Keeping up with the Kardashians…CPG launches

Big Chocolate has a trust problem.

Weekly Pickups: Protein cookies inspired by Mean Girls, oat-free granola

Betting on meal replacements

Who needs real meals anyway?

Weekly Pickups: Protein jello and really good chocolate

Drinkable sunscreen, protein mac, and killer brownies

The new CPG moat

Weekly Pickups: The fanciest toothbrush, portable tofu, and more

What wholesale data tells us about beauty & wellness

The war of "clean" vs. science.

The State of Beauty & Wellness

Weekly Pickups: Expo West 2026 edition

Expo West 2026 Trends and Insights

Expo West 2026 trends (and why they matter)

The British (brands) are coming.

Weekly Pickups: Espresso soda and extreme sour fruit

Big food is killing health trends

Big Food is officially obsessed with fiber.

OLIPOP's Biggest Fan

Weekly Pickups: Fruit transformed into candy + kids' protein "cookies"

The truth about "functional" products

The era of 'Functionwashing'

Weekly Pickups: $20 Lambrusco + bakery-quality granola

What Super Bowl ads told us about consumer trends

Start betting on kids products.

Weekly Pickups: Sexy laundry detergent and authentic frozen pierogi

Why gummy supplements are everywhere now

The gummy-ification of wellness

Weekly Pickups: No-bread PB&J and protein jam

"Clean" medicine and non-ultraprocessed soda

Building the perfect celebrity brand

Weekly Pickups: Low-carb bread and donuts

Every single trend in one can

All roads lead to Target.

The best things we tried at FancyFaire.

Protein for pleasure

Sex sells protein.

Weekly Pickups: Flushable wipes, coffee acid reducer, and more...

Frozen food's glow-up era

The new Jimmy Dean ☀️