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Hello hello!
Happy post-Super Bowl Monday!
So today, we’re writing about a subject inspired by some other major news that came across our desks last week: Once Upon a Farm’s IPO, and what it says about the booming, better-for-you kids market.
If you’re a parent, you’re likely getting recommendations for your kids’ products from multiple different sources. And let’s be real: one of those sources is likely a really great paid ambassador—a creator who shares their top recs in such a compelling, engaging way, you quickly add them to your cart. That’s a great ambassador program at work.
But the reality is, most affiliate and ambassador programs struggle for boring reasons: The wrong creators. Slow onboarding. No structure. No control. And no real proof it’s working.
But those programs that actually stick? The ones that can make YOUR brand the next add-to-cart? They…
Find the right creators first, not the loudest ones. Start with signals and intent, not cold lists.
Create structure as you scale,…
