Happy almost-Easter and Passover to all those who celebrate/observe!
This week, we sludged our way through the slew of April Fools fake product launches that somehow get wackier (read: more disturbing) every year. But this year came with some actual surprises—brands that earnestly launched their funkiest products of the year on April 1st to double-trick consumers. Our friend Gabi at Modern Retail covered the fake-fake (AKA, real) launches this year, including one of our faves, the Olipop x Goodwipes collab.
Curious what you think of April Fools real launches. Good timing, or poor joke?
P.S. Express Checkout is heading to Austin at the end of April!! We’re planning on throwing a big ol’ CPG party (as we do) on April 27th. If you’re in Austin and want to meet up, or are interested in partnering on the event, reply to this email!
And with that, let’s get into this week’s pickups →
