Beauty and wellness is one of the most active—and most crowded—spaces in consumer right now. The shelves are fuller, the claims are louder, and retail buyers at every level are spending real time hunting for products that feel differentiated and easy to explain to a customer who’s already overwhelmed.
For this report, we partnered with Faire—the world’s largest online wholesale platform connecting hundreds of thousands of brands and independent retailers. If you’ve ever walked into a cute boutique and wondered how they find their products, chances are, it’s Faire.
Independent retail is a corner of the market we don’t often get clean data on, and that’s exactly what makes this interesting: Faire sits in the middle of millions of transactions across both sides of the marketplace, giving a grounded, real-world read on what’s gaining traction before it becomes consensus.
We cover the bigger retail picture every week in Express Checkout—what’s moving at Target, what’s landing at Ulta, what’s …
