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What Super Bowl ads told us about consumer trends
Watch now | + Once Upon a Farm goes public, new coffee creamers, and more
Feb 11
•
Express Checkout
,
Jenna Movsowitz
, and
Nate Rosen
7
1
40:00
Start betting on kids products.
+ dairy is back (and lactose-free), David Protein makes headlines, and more...
Feb 9
•
Express Checkout
,
Jenna Movsowitz
, and
Nate Rosen
6
1
1
Weekly Pickups: Sexy laundry detergent and authentic frozen pierogi
+ an RTD protein shake that doesn't suck
Feb 6
•
Express Checkout
,
Nate Rosen
, and
Jenna Movsowitz
4
2
1
Why gummy supplements are everywhere now
ft. Rachel Mansfield, founder of Cadootz Snacks
Feb 4
•
Express Checkout
,
Jenna Movsowitz
, and
Nate Rosen
6
2
42:22
The gummy-ification of wellness
+ a new sexy allergy care brand, Amazon ditching Fresh, and more
Feb 2
•
Express Checkout
,
Jenna Movsowitz
, and
Nate Rosen
12
2
2
January 2026
Weekly Pickups: No-bread PB&J and protein jam
+ "the hot girl with a deep voice" in perfume form...
Jan 30
•
Express Checkout
,
Nate Rosen
, and
Jenna Movsowitz
5
2
"Clean" medicine and non-ultraprocessed soda
+ e.l.f's first fragrance, the reality of celebrity brands, and more
Jan 28
•
Express Checkout
,
Nate Rosen
, and
Jenna Movsowitz
4
2
40:50
Building the perfect celebrity brand
+ e.l.f's first fragrance, the new non-UPF Certification, Purell gets acquired, and more
Jan 26
•
Express Checkout
,
Jenna Movsowitz
, and
Nate Rosen
10
1
3
Weekly Pickups: Low-carb bread and donuts
An unintentional theme from two non-low-carb individuals 🤷
Jan 23
•
Express Checkout
,
Nate Rosen
, and
Jenna Movsowitz
10
Every single trend in one can
+ even more protein launches, why Target is the place to launch, and much more
Jan 21
•
Express Checkout
,
Jenna Movsowitz
, and
Nate Rosen
7
4
2
44:57
All roads lead to Target.
+ MORE protein bevs, innovation that (actually) excites, and THC wins.
Jan 21
•
Express Checkout
,
Jenna Movsowitz
, and
Nate Rosen
10
3
1
The best things we tried at FancyFaire.
We sampled literally hundreds of food + bev products. These were our faves.
Jan 16
•
Express Checkout
,
Nate Rosen
, and
Jenna Movsowitz
12
7
1
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