Welcome back to another episode of The Curious Consumer!
This week’s episode is brought to you by Ever Ledger, the full-service accounting and finance partner specializing in high-growth CPG (they handle your books, tax, and modeling all under one roof).
If your books are messy, your accountant is too slow for your speed, or you’re gearing up for a raise/expansion, check them out!
Today we’re getting into the nostalgic side of CPG: the rise of Shirley Temple (dirty and otherwise), Jams’s genius NFL partnership, and OLIPOP's brand refresh.
Plus, why the "$50 strawberry brand" was never really about strawberries, the “blended” pasta trend, and more. Let's get into it!
The breakdown:
00:00 Intro
02:12 Rise of the Shirley Temple
05:13 Jams x NFL: The Uncrustables Opportunity
08:02 OLIPOP’s brand refresh
12:26 Oishii’s $150M Raise
17:52 Brami’s $33M Series B
24:14 David Protein’s unhinged marketing (per usual)
29:55 Banana water?
32:17 The next format of supplements
35:48 Conclusion
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