Welcome back to another episode of The Curious Consumer!
This week we sit down with Stacey Hartnett, SVP of Marketing at Chomps to talk about their biggest product launch yet: chicken sticks.
Then, we dive into the week’s biggest CPG news. The L-theanine and caffeine combo taking over the functional beverage space, colostrum soda, the booming luxury laundry detergent category, and more. Let’s get into it!
Check out our deep dive on L-theanine:
https://www.expresscheckout.co/p/everyone-needs-to-calm-down
The breakdown:
0:00 Interview with Stacey Hartnett, SVP
of Marketing at Chomps
12:43 Feedback & podcast updates from our offsite
13:19 The L-theanine + caffeine trend
27:01 Armra's colostrum soda
30:43 Popwtr: Lemon Perfect founder's new sparkling water bet
37:27 Luxury laundry
45:08 Thayers' creator-led product launch and what brands should learn from it
51:04 Wrap up
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