This week, we're sharing the second episode of our interview series, Brand’s Biggest Fan—featuring Evan Burns, CEO and Co-founder of The Finnish Long Drink—and Long Drink's biggest fan, DJ!
We (admittedly) recorded this a few months ago, but were excited to share it today after the news of Long Drink's acquisition by the Mark Anthony Group of Companies, the company behind category-defining beverages including White Claw and Mike's Hard Lemonade.
With this new acquisition, and Mark Anthony Group's goal of expansion throughout North America, you can now expect to see this bev everywhere. So, we decided it was time to share some of the behind-the-scenes of who built this company... and who's been evangelizing it.
Buckle in for a great ep, where Evan shares the real, unsexy truth behind building a brand worth a multimillion dollar acquisition in just 4 years.
The Breakdown
00:00 Background on Long Drink
06:11 Meet DJ, Long Drink's biggest fan
08:23 How DJ discovered Long Drink
16:30 Evan on fans, marketing & distribution
20:49 Building a national brand (distro strategy + celeb investors)
31:15 The future of Long Drink
Follow us!
Express Checkout - https://www.instagram.com/expresscheckout/
DJ Waldow (aka Long Drink Lover) - https://www.instagram.com/longdrinklovers/
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