The gummy-ification of wellness
+ a sexy new allergy care brand, Amazon ditching Fresh, and more
Hello hello!
This week, we’re finally diving deeper into one of the hottest topics in CPG: the gummy supplement market.
Chances are, you’ve heard one of your favorite creators wax poetic about their favorite supplement—and chances are, you quickly added it to your cart. That’s a great ambassador program at work.
But the reality is, most affiliate and ambassador programs struggle for boring reasons: The wrong creators. Slow onboarding. No structure. No control. And no real proof it’s working.
But those programs that actually stick? The ones that can make YOUR brand the next add-to-cart? They…
Find the right creators first, not the loudest ones. Start with signals and intent, not cold lists.
Create structure as you scale, with clear tiers that show who actually drives impact.
Stay in control as programs grow, without spreadsheets or inbox chaos.
Prove ROI and pay with confidence, so budgets stay approved and creators stay engaged.
Endlss is how brands put structure, control, and trust behind the…
