All roads lead to Target.

+ MORE protein bevs, innovation that (actually) excites, and THC wins.

Coming at you live on a post-federal holiday Tuesday! Hope you all enjoyed a lovely—and hopefully, meaningful/service-oriented—long weekend.

This week, we’re talking all about how DTC brands are entering retail. And while you’re getting some of the story of a successful retail launch, there’s a whole slew of strategies happening on the backend of any launch that play a huge role in its success.

One of the most critical pieces? Creator content.

To support brand awareness and retail momentum, a fast-growing beverage brand needed authentic creator content, delivered efficiently and without heavy internal lift. They needed to 1) identify creators already aligned with their brand and audience, and 2) activate them quickly, without manual work or scattered tools.

Using Endlss, alongside The Artists Agency, the brand launched a creator program built for precision and scale. The result was a repeatable system:

• High-fit creators discovered and activated fast

• AI Copilot–personalized outreach that …