Welcome back to another episode of The Express Checkout Podcast!
This week, we’re talking about AG1’s entrance in the greens gummy space, the decaf coffee movement, and why Alex Cooper’s beverage brand couldn’t make it. Plus, we’re getting into the headlines on Liquid Death’s weirdest new collabs, Goldfish going gluten-free, Purely Elizabeth’s acquisition and so much more.
Stick around to the end for a fascinating interview with Jacques Spitzer, founder and CEO of Raindrop Agency—the creative agency behind brands like Grüns, Native, Poopourri, Magic Spoon, and so many more. We get into what it means to be an “aspirational” brand, and how the best brands are thinking about creative content.
Let's get into it!
The Breakdown
0:00 - What we’re been obsessing over
5:27 - AG1 enters the gummy game
11:32 - The decaf coffee movement is here
20:49 - Alex Cooper’s Unwell Beverage shuts down
28:00 - Liquid Death’s wildest stunts yet?
33:40 - Goldfish finally goes gluten-free
36:10 - Zero-sugar candy from David Protein’s founder
41:00 - Ferrero acquires Purely Elizabeth
46:04 - Interview with Jacques Spitzer of Raindrop Agency
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