Welcome back to another episode of The Curious Consumer! Today we are joined by the wonderful Sarela Herrada, co-founder of SIMPLi foods, to talk about regenerative organic agriculture and building authentic supply chains.
We also dive into function-washing, the creator-led candy revolution, and why Kraft Heinz just hit pause on their big split. Let's get into it!
The Breakdown:
00:00 Interview with Sarela, Co-Founder of SIMPLi
20:29 News of the week kickoff
20:52 “Functionwashing” explained
28:27 Nurri's new protein creamers
31:19 Candy’s new era: creator-led brands & European gummies
38:13 The future of oat milk is... a sheet?!
42:06 Kraft Heinz pauses the split
46:59 Conclusion
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