Welcome back to another episode of The Curious Consumer! We're excited to share a fascinating full-episode interview with Jake Bullock, the Co-Founder and CEO of Cann—the pioneer of the microdose THC beverage category. Jake breaks down the whole hemp-derived THC beverage landscape, from how it came to be (and Cann’s role in that) to the regulatory threat it now faces with the impending November ban. Plus, he shares how Cann is responding with a new product launch that just came out this week: Cann 0mg.
Let’s get into it!
The breakdown:
0:00 - Intro
1:34 - How Cann created the microdose THC beverage category
5:52 - Navigating the dispensary channel and the 2018 Farm Bill
11:11 - Cann's original vision for distribution
13:16 - The regulatory threat: What the 2026 hemp ban means
17:08 - The industry's push for federal regulation
19:15 - Introducing Cann Zero MG (0MG)
26:58 - Distribution strategy for 0MG
31:04 - Lobbying efforts
34:11 - Closing thoughts
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