Welcome back to another episode of The Curious Consumer! This week we sit down with Mark Rushmore, co-founder of Suri (short for Sustainable Rituals)—the UK-based electric toothbrush brand that caught Gwyneth Paltrow’s eye organically before landing in Erewhon, and now Target stores nationwide. (Check out our piece on UK brands entering the US!)
We also cover the week's biggest CPG news—new updates to the THC regulatory saga, Beyond Meat's pivot into beverage, Gatorade's biggest refresh in 60 years, and the Finnish Long Drink's $325M acquisition by the makers of White Claw. Let's get into it!
The breakdown:
0:00 Interview with Mark Rushmore, co-founder of SURI
14:30 Recap on our 4/20 event!
18:01 Updates on the THC ban + new proposed regulation
28:03 Beyond Meat’s pivot into… protein soda?
32:20 Gatorade’s newest brand refresh
35:40 Why White Claw owners are betting on The Finnish Long Drink
Check out our full interview with Long Drink co-founder Evan Burns here:
https://www.expresscheckout.co/p/the-best-drink-youve-never-heard
🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly.
📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co.
🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout
💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :)
⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!
