Hello hello!
We love to share the exciting, consumer-facing headlines: the raise, the retail doors, the buzzy collab. But this week, we’re going one layer deeper. Because right now, the brands winning at-scale aren’t just the ones with the cleverest marketing—they’re the ones who figured out the back end.
Fishwife is one of the most admired brands in the industry—the rare brand that grew an entire (previously stale) category and effectively catalyzed a cultural moment.
But we didn’t know the actual story, the one about the three-person ops team running a full omnichannel supply chain… while the brand was scaling into 15,000 new retail doors in under a year.
We spoke with Jack Delano, Fishwife’s Head of Operations (and first employee!), to walk us through exactly how they pulled it off, from the wildly inefficient Google Sheet era to discovering Jampack AI—the platform that saved them 40+ hours per week and turned 10-minute PO processing into one second.
The brands you admire have a back e…
