Welcome back to another episode of The Curious Consumer! Today we’re joined by the incredible Chimene Ross, CEO of Killer Brownie, for a discussion on the power of branding in bakery, running a family business, and moving from private-label to a branded product.
We also dive into the convergence of beauty + wellness (ft. hydration powder with UV protection…), why owning manufacturing is the new CPG moat, and Little Spoon’s entrance into infant formula. Let’s get into it!
Check out NECTAR’s Taste of the Industry sensory analysis on dairy-free products here.
The Breakdown
0:00 Intro and Nate’s United Airlines adventure
1:24 Interview with Chimene Ross, CEO of Killer Brownie
16:07 Habiza Hummus and the new CPG moat
20:03 The beauty and food convergence
27:19 Kraft’s new protein Mac
32:00 Dairy-free taste parity report
36:00 Little Spoon enters baby formula
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