Sex sells protein.

+ the new food pyramid, chatbot checkout takeover, and more.

Hello hello from sunny San Diego!

We’ve been having a blast at FancyFaire, and can’t wait to share some of our top finds from the show in our Weekly Pickups edition on Friday 👀.

As we walk the show floor, it’s hard to ignore: it is tough to stand out in CPG. That’s why some of the fastest-growing brands in the industry are taking matters into their own hands with mobile commerce—AKA, their own apps. We know that sounds daunting, but apps are crazy effective retention tools, and customers who download your app spend 3-4x more than web shoppers.

The problem? Building and maintaining an app has traditionally required dedicated resources most CPG brands don’t have. Constant content updates, manual push campaigns, segmentation work—it add up fast.

That’s why Tapcart AI caught our attention.

Now, you can kick off your mobile commerce journey with an app that basically runs itself. A customer adds to cart and leaves? Tapcart AI sends them a personalized push notification—mentioning the exact pro…