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+ Why creatine is winning, Kylie's functional hydration line, and much more

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Express Checkout, Jenna Movsowitz, and Nate Rosen
Apr 06, 2026
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Hello hello!

We’ve got a packed newsletter this week, so we’ll keep things short with a quick shoutout to our friends at Ever Ledger—our (new!!!) full-service accounting and finance partner that specializes in high-growth CPG.

As a startup ourselves, we needed a finance team that could actually keep up (you do not want to know what our taxes look like…). Ever Ledger is handling our books, tax, and financial planning under one roof—so we’re not stitching together three different vendors and chasing down our own numbers.

They typically work with CPG brands, helping them build investor-ready financials, prep for fundraising, plan retail expansion. If your books are messy (zero judgment here), your accountant is slow (some judgment, given #taxseason…), or you’re gearing up for a raise, check them out!

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