Welcome back to another episode of The Curious Consumer! We're excited to kick off this week's show with an interview with Kristina Garrido, Director of Emerging Categories at Whatnot. Whatnot is the fastest-growing livestream shopping platform in the U.S currently valued at nearly $12 billion. The app has processed 1 billion orders last year selling across collectibles, beauty, and now food.
In this episode Nate (just Nate, no Jenna today) also recaps his incredible 24 hours at Target’s HQ for their Food & Beverage Discovery Day where he had the opportunity to chat with SVP of F&B merchandising, John Conlins. Plus some fun CPG news including Coca-Cola’s “Spricy” trademark, Final Boss Sour’s $4M raise, and Fairlife’s production pause after a massive ransomware attack. Lets’s get to it!
The Breakdown
00:00 Interview with Kristina Garrido, Director of Emerging Categories at Whatnot
13:34 24 Hours at Target HQ
25:01 Spicy Sprite?!
26:49 Final Boss Sour’s sick $4M raise
30:21 Fairlife shuts down
31:27 Outro
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