Hello hello!
There’s a war going on the beauty world—and it’s worth digging into.
We partnered with Faire to analyze the trends shaping one of the most active categories in CPG right now: beauty & wellness. And—after dissecting their robust data from both retailers and brands—we discovered something fascinating: both “clean” and science-backed, chemical-sounding ingredients are trending in a big way.
Though these are contradictory trends at face value, they say a lot about what today’s beauty/wellness consumer is seeking—and how to sell to them.
We wrote a report using Faire’s data, featuring a framework for making sense of what consumers actually want, what retailers are betting on, and where the real white space is. Check it out here ⬇️
We also had the pleasure of interviewing Faire’s CRO, Jen Burke, for this week’s episode of The Curious Consumer, coming out on Wednesday! Stay tuned for an insightful conversation on the future of retail (Jen had some great takes here) and how brands …
