Newsletter

Innovation in the... laundry room?

Plus: $1B for protein coffee, Walmart's AI upgrade, the beauty collab of the decade

41 mins ago • Express Checkout, Jenna Movsowitz, and Nate Rosen

Let's talk about sex(ual wellness).

Plus: The sparkling protein boom, the new flavor of Fall, and much more.

Aug 3 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Why is coconut water so hot right now?

Plus: peanut butter in a squeezy bottle, proof Gen Z is still drinking, and much more.

Jul 27 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Is Target the new Whole Foods?

Plus: $1B for a longevity drink, protein soup, and the next Kool-Aid

Jul 20 • Express Checkout, Jenna Movsowitz, and Nate Rosen

How THC brands are racing the ban.

Plus: The sweeteners shoppers actually want to consume, the PB&J wars rage on, and more...

Jul 13 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Here's what you missed at Fancy Food.

Plus: The *real* fridge cig, Nutrabolt IPO, could steak save Beyond?!

Jul 7 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Toothpaste got wellnessified.

Plus: Big Pharma gets into trendy supplements, BFY snacking wins, and more

Jun 29 • Express Checkout, Jenna Movsowitz, and Nate Rosen

The lunchbox officially grows up.

Plus: The yogurt wars, Campbell's x Banza, hot dogs for golfers, and more...

Jun 22 • Express Checkout, Jenna Movsowitz, and Nate Rosen

As ubiquitous as trash.

Some CPG food for thought. Plus: AG1 goes pro, carbonation is dead, and more...

Jun 15 • Express Checkout, Jenna Movsowitz, and Nate Rosen

It pays to be boring + cheap.

Plus: Big CPG loves meal replacements, $20M iced tea, and more...

Jun 8 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Everything is Erewhon now.

Plus: More celebrity beverages, branded peptides, a shot for sleep and more...

Jun 1 • Express Checkout, Jenna Movsowitz, and Nate Rosen

The future of protein is... leaves?

Plus: OLIPOP's new look, Messi takes an L, and more...

May 26 • Express Checkout, Jenna Movsowitz, and Nate Rosen

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts