Welcome back to another episode of The Express Checkout Podcast!
This week, we're back after a little hiatus (news alert: we got acquired by Morning Brew!), and we've got an extra fun episode for you in our fancy new studio.
We're kicking things off with Coke and Pepsi's latest functional soda wars and the booming "hard sports drink" category. Then, we're diving into the Whole Foods 2027 Trends Report (check out the full report here)—what we loved (Beautrition, Dish Reinvention, Yoshoku Effect, The Bean Boom), what missed the mark (Ingredient Minimalism, Zero Waste 2.0, Terroir's New Territory), and the two massive trends Whole Foods left out entirely. 👀
Let's get into it →
The Breakdown:
0:00 - Intro and why things look/sound different...
1:46 - Our fave finds of the week
4:53 - The new Coke vs. Pepsi battle
12:44 - The "hard sports drink" boom
16:12 - Whole Foods 2027 Trends Report: The four trends that we liked (Beautrition, Dish Reinvention, Yosoku Effect, and The Bean Boom)
33:28 - Trends that missed the mark for us... (Ingredient Minimalism, Zero Waste 2.0, Terroir's New Territory, Bitter Done Better)
40:42 - The trends we'd add to the list
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