This week on the pod, we’re digging into one of the biggest controversies in CPG right now: what it means for a brand to be acquired.
But first, we’re sharing the three headlines that piqued our interest this week: Atkins’ new rebrand as a “weight maintenance” brand (NOT a diet brand, apparently), the Lakers’ interesting new hydration partner, and Mondelez’s acquisition of Undercover Snacks (plus, why being the “plane snack” may or may not be a winning strategy).
Then, we’re getting into the big question: is it actually a bad thing when your favorite emerging brand gets acquired by a bigger company? We’ll investigate some recent acquisitions, when consumer rhetoric may not match what’s actually happening, and when an acquisition may, or may not, be something to worry about.
Let’s get into it!
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