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Have we reached peak function?

Plus: Beyond Meat's identity crisis, supplements for your supplements, and more

Welcome back to another episode of The Express Checkout Podcast!

This week, we’re catching up on a bunch of launches from the past few weeks, from David Protein’s new ready-to-drink milkshake, to the Liquid Death’s founder’s new brand and Beyond Meat’s latest (bizarre) attempt to regain relevancy.

Plus, we’re getting into what “peak function” looks like, why “supplements for your supplements” might be the next big thing, and more.

Let’s get into it →

The Breakdown

0:00 - What we’ve been loving lately

4:55 - David Protein milkshakes and $250M raise

10:43 - Liquid Death’s founder’s new business

17:36 - Bero’s NA beer goes premium in glass

22:05 - Girl Scout Cookies x BARK and Partake

25:53 - Alec’s Ice Cream x Purely Elizabeth

29:19 - Beyond Meat’s bizarre new direction

38:46 - Folgers goes functional

43:38 - Optimum Nutrition’s NA protein beer

46:17 - Supplements for your supplements

PS. If you’re in NYC and interested in attending our seasonal trends event on 10/6, you can request to join us here :)


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