Welcome back to another episode of The Express Checkout Podcast!
This week, we’re sitting down with Arthur Leopold, CEO and co-founder of Agentio, the buying platform for creator media. We dive into how creator marketing has evolved beyond the old influencer model and why most digital attention now lives with creator content (yet there’s still a spend gap). We also get into the non-obvious creator matches that drive real results—like how a lobster fisherman became a top performer for Grüns—and why the best brands treat creators as a channel, not a one-off campaign. If you want to learn more about Agentio click below!
Let’s get into it!
The Breakdown
0:00 - What is Agentio?
2:54 - What is creator marketing?
4:53 - Influencer vs creator
6:59 - Making content that resonates
8:13 - CPG brand success stories
11:06 - The creator spend gap
16:19 - Activating creators the right way
18:52 - Creator partnership formats
23:18 - The future of creator marketing
27:10 - Creators building their own brands
28:27 - Outro
🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly.
📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co.
🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout
💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :)
⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!
