This week, we have a very special interview episode with none other than Allison Ellsworth, co-founder of Poppi (acquired by PepsiCo for $1.9 billion in 2025). We're catching Allison one day after formally launching her new brand, Jetty—a "literally everyday" hydration brand, AKA a lighter, women-centric version of traditional electrolyte beverages for non-athletes.
There's already been A TON of press (and internet discourse more broadly) about Jetty and Allison, so we won't get too much into the product itself… or why it may or may not be the subject of so much criticism. Instead, we're asking Allison the questions that kept surfacing upon Jetty's announcement, like:
Why bother starting another beverage brand after a massive exit?
Why this (incredibly saturated) category, and who is this ACTUALLY for?
How is Allison responding to the negativity surrounding her launch? Why does she think it’s happening?
What does she know now that she didn't know building Poppi?
Will Allison be the face of this brand, or pull back?
And is she building Jetty to get acquired, too?
Let’s get into it!
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