Welcome back! This week, we're sharing our favorite products of the week (and yes, Nate's is packed with protein...), some of the unique challenges of building a celebrity brand, the inside scoop on the new Non-Ultraprocessed Food Verification, the weirdly big business of hand sanitizer, and more!
The breakdown:
00:00 Favorite bites of the week
04:56 Building the "perfect" celeb CPG brand
12:32 The new Non-Ultra Processed Food Certification
18:56 Elf's first-ever fragrance
23:23 Ulta's new wellness "shop-in-shops"
27:18 The big biz of hand sanitizer
34:54 P&G acquires the new-age Tums (Wonderbelly)
39:44 Outro
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