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Morgan Kilmer's avatar

Obsessed with the lactaid patches. I will be making my husband test them 😆

Maryna Shcherbyna's avatar

Great piece - packed with fresh news and insights across the category.

Love seeing avocado oil get its moment. It’s been around forever, but what’s shifting is where it’s landing - crossing from wellness niche to mass retail expectation.

And dirty soda, a trend that quietly built in a specific community for over a decade and then exploded the moment TikTok and mainstream TV showed up. The overnight success that was ten years in the making 😄

Sharon Rosen's avatar

Wow! Thanks of all the content! It is a fast moving industry.