Wondering if there are any longitudinal studies in the works on the kids themselves with better-for-you lunchbox eats - will they simply become the next wave of wellness shoppers? Or rebel and go the fast food route instead? My guess is that brands and costumers evolve side by side 👀
The rise of better for you kids products is so interesting. It is basically the last stop on the better for you train haha
Wondering if there are any longitudinal studies in the works on the kids themselves with better-for-you lunchbox eats - will they simply become the next wave of wellness shoppers? Or rebel and go the fast food route instead? My guess is that brands and costumers evolve side by side 👀