Weekly Pickups: Newtopia Now Edition ✨

Another CPG trade show for the books!

Welcome back to Weekly Pickups!

We just returned from Newtopia Now 2025, a new trade show for natural consumer goods run by the same organization that puts on the famous (and much larger) Expo West in Anaheim.

This was the show’s second run in Denver, and we had an absolute blast connecting with industry pals, enjoying the show’s small and approachable format, cheering on brands in Naturally Network’s pitch competition, and interviewing some of our favorite founders on the show floor!

After hitting our step goals wandering the aisles (and probably canceling them out with samples), we've officially recovered and are ready to share what this show revealed about the latest in natural CPG.

Themes from the Show

As always, we’re more interested in “themes” than “trends”—which, to us, are fleeting. While protein remained a heavy-hitter (of course), a few other, more prominent themes emerged.

Here’s what we saw →

🛀 Clean-label everything.

“Clean-label” has moved from differentiator to baseline expe…