Weekly Pickups: Deluxe chocolate, Tart gummies, and more

Ft. Lucas Ballasy, CEO @ Barrel

Welcome back to Weekly Pickups!

This has been another crazy week for the world of protein. Isn’t it always. Pop-Tarts released an official protein Pop-Tart (finally), Consumer Reports dropped a report about lead in protein powders that lead (don’t worry, some of the brands cleared the air), and Barebells launched a protein soda. Honestly, we are so here for all of it! The protein conversation is happening everywhere right now.

And if you want the full story on where protein came from and how we got where we are today, we did a two-part podcast on it that’s absolutely worth checking out. Go give that a listen—it’ll help you make some sense of the chaos!