Weekly Pickups: A new way to onion, cooling eyeshadow, and more
Plus: A granola actually worth trying
Welcome back to Weekly Pickups!
Happy Halloween!! 🎃 🍬🧛
Today, I (Jenna) will be dressed up as my favorite CPG of all time: Tums. This is not a joke. I am quite literally dressing up as an antacid, and if you know me, you know that this is (unfortunately) unsurprising.
While I may not be the spookiest this season, I do know something that is: your brand vanishing into a ghost in all of the noise during this time.
But the brands that actually break through? They’re using content that feels less like an ad…and more like a genuine recommendation.
This is Grapevine AI’s bread + butter. They’ve helped brands like Little Spoon, Arrae, and Prose create and deliver authentic UGC that cuts through the noise—especially during BFCM. Last year, their Holiday creative delivered 20%+ lower CPAs when ad costs were at their peak.
They handle the full process: sourcing creators, writing briefs, negotiations, and production. All you have to do is ship product and run media—and they deliver scroll-stopping…
