The rise of branded fruit

CPG and retail news from the week of 10/27/25

Hello hello!

Over the past few months, we’ve been talking a LOT about the shift to AI Search and what it means for consumer brands.

Even having worked with DTC/CPG brands for years, we’re honestly still trying to understand this beast of a topic ourselves. We’ve been looking for experts who understand this topic deeply (not just those who jumped on the GEO bandwagon), and discovered Petra Labs: a combo of a brilliant software and an agency that manages AI discovery end-to-end.

Basically, their software reverse-engineers how and why ChatGPT recommends brands, and then their service team actually does the work and writes the custom content that gets your brand mentioned in the right places (yes, actual humans are behind every piece of optimized content they write).

Petra Labs customizes both their software and services for every brand that they work with, so your customers can find you on tomorrow’s most important channel: ChatGPT. Here’s a real example from one of their current, happy cust…