The Kelces get saucy 🌶️
+ Instacart's $60M settlement, THC soda, and our 2025 year in review
Happy Holidays from all of us at Express Checkout (AKA, Nate and Jenna ◡̈).
2025 has been a transformative year for us: Nate officially went full-time, leaning fulling into his moniker as the CPG Guy. We brought Jenna fully into the fold, instantly making the newsletter sharper, funnier, and more nuanced. We doubled down on short-form video/our IG presence.
We launched a podcast, The Curious Consumer, and—though Jenna is still embarrassed to admit she co-hosts a podcast—people are not only listening, but seriously enjoying and learning from it. And somehow, we found ourselves hosting events where people actually showed up and walked away with new, meaningful connections.
What started as a side project is now a real media company. Together, we’ve built something we’re really dang proud of. And though we failed to whip up our own version of Spotify Wrapped (unlike every app, even Uber), we do have a few exciting stats to share 🎉:
89 newsletters sent (including this one) with ~700,000 total…
