Interesting to watch this category open up. Uncrustables owns the habit, but this is a smart flip - taking a familiar format and making it for grown-up palates. Gallant Tiger’s flavors sound like something a chef would plate. Curious to see the repeat purchase rates, not just the trial buy.
Interesting to watch this category open up. Uncrustables owns the habit, but this is a smart flip - taking a familiar format and making it for grown-up palates. Gallant Tiger’s flavors sound like something a chef would plate. Curious to see the repeat purchase rates, not just the trial buy.
Can confirm repeat rates are good!! No ad or marketing spend yet either, all organic
Kudos!