Magnesium is the new “it girl”
+ Naked Doritos and other CPG and retail news from last week
Hello hello!
We’ve been talking about AI search. A lot of people have. If you feel like there’s just so much noise and you don’t want to spend any money yet, you’re not alone. We partnered back up with Petra Labs to share how to start experimenting with GEO / AEO yourself, for free.
Figure out what your customers are searching for. A good start is your google search console and SEO tools like Semrush, but try to also look at the places online where your customers are having conversations about their problems (reddit, LinkedIn, tik tok). Oftentimes you’ll find real problem-based conversations that don’t show up in traditional search data.
Create high-quality, human-written, consistent content that answers those questions. Each post should be short (<600 words), answer one question only, link back to other relevant pages, and be super clearly written.
Pro tip: use a really descriptive URL slug. Just match it to the title of the article itself if you’re unsure.
Write about unique content that…
