Honestly the stigma that plant based diets don’t provide enough protein coupled with the over saturation of protein in all foods, is likely the main reason for the decline in this vertical. As soon as protein trends out for fiber (we’re due for a fiber resurgence), vegan products will probably start popping up again and succeeding.
Honestly the stigma that plant based diets don’t provide enough protein coupled with the over saturation of protein in all foods, is likely the main reason for the decline in this vertical. As soon as protein trends out for fiber (we’re due for a fiber resurgence), vegan products will probably start popping up again and succeeding.
God I love the frozen space! We mentioned the frozen boom in our 2024 newsletter and in just 1 year… hot damn there is a lot of NPD coming out!
I for one, want my chocy milky drink
And you, have great taste!