We just got back from the “Super Bowl of CPG”, AKA Expo West, and we have thoughts. In this episode, we’re digging into the overall vibe of the show, the trends we saw, the brands that left an impression, and what Expo even is. If you’re looking for a deeper dive into these trends, check out our newsletter from this week, linked below!

The Breakdown
00:00 Intro
01:15 What Expo West is and who attends
08:38 Vibes of the show
13:56 The seed oils of it all...
16:07 Beef tallow + avo oil
18:39 The obsession with “real” ingredients
20:27 Eggs are everywhere
27:29 How protein + fiber actually showed up (and David’s special appearance...)
35:55 The candy dates takeover
39:54 Flavor trends: sour, the new “global” flavors, pistachio, and more
50:57 Rapid fire trends: baking mixes, hydration, dairy, tortilla chips
55:26 Wrap up

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Expo West 2026 Trends and Insights