Hello hello!
Last week, we covered Mars Men’s wiiiild $27M raise. This week, we’re diving back into Create Wellness’s recent $20M raise. What both of these have in common?
They’re both Wayflyer customers who closed big funding rounds within days of each other. So… how did they get there?
Wayflyer-funded brands are writing the playbook on how to raise SMALL. The playbook makes sense: self-fund or raise a small seed, use debt financing to cover inventory and marketing through high-growth phases, then raise equity once you have the ARR to demand a valuation worth taking.
Wayflyer covered their working capital needs while they scaled aggressively… with relatively little equity sold. CPG darling Wild ran the same playbook, and was acquired by Unilever for £230 million.
If you're building a high-potential brand with a big exit in mind, this is a funding strategy worth thinking about early.
