Beauty just got dystopian
+ how modern soda wins and other CPG and retail news from the week of 11/3/25
Hello hello!
Hate to break it to you, but Black Friday is only 18 days away. 🙃
As you focus your energy on nailing this season, it’s easy to forget that Q1 is already just around the corner—and with it, the year’s biggest opportunity for wellness and better-for-you brands: New Year, New Me season.
January is when your target customer is most receptive to trying something new. But they’re also being bombarded by every brand with the same pitch. To break through, you need content that feels less like an ad…and more like a genuine recommendation from someone who’s already seen results.
That’s where Grapevine AI comes in. They’ve helped brands like Little Spoon, Arrae, Weight Watchers, and Prose create authentic UGC that converts—delivering 20%+ lower CPAs during peak ad costs last holiday season.
Grapevine handles the full process: sourcing creators, writing briefs, negotiations, and production. You ship product and run media. They deliver scroll-stopping content to break through the noise.
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